Altruismo

“We now have four good Darwinian reasons for individuals to be altruistic, generous or ‘moral’ towards each other. First, there is the special case of genetic kinship. Second, there is reciprocation: the repayment of favours given, and the giving of favours in ‘anticipation’ of payback. Following on from this there is, third, the Darwinian benefit of acquiring a reputation for generosity and kindness. And fourth, if Zahavi is right, there is the particular additional benefit of conspicuous generosity as a way of buying unfakeably authentic advertising.”

Richard Dawkins (The God Delusion)

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